Unbounce Answers/Integrations/MailChimp

Triggering MailChimp Autoresponders for New Leads

Carter Gilchrist
posted this on October 25, 2010 06:57 PM

Autoresponder emails give you the ability to automatically send emails to leads at set times, or after specific events have occurred.

There are plenty of reasons why you would want to use an autoresponder;

  • Delivering an ebook
  • Sending an ecourse automatically over days or weeks
  • Offering a product demo or special offer a few days after downloading content
  • Inviting people to download older content they may not have seen
  • many, many more...

For Example: After downloading two of your ebooks Fred now belongs to two groups in the “I Love Chimps Newsletter” list. 1 week later, he receives an email with a 25% discount on your ecourse.

Further Reading:

How do I Create an Autoresponder in MailChimp?

 

Changing MailChimp’s default Welcome email

If you wish to modify the initial email your Leads receive then you will need to update the "Welcome" email. To do this simply follow the steps below.

  1. Select your list.
  2. Open the Signup Forms tab, then select General forms
  3. Select Final “welcome” email from the Forms & response emails drop-down.
    mailchimpform.png 
  4. Edit the Welcome email to your heart's content!
  5. Click Save & Exit once you have finished updating the Welcome email.

 That's it! Your leads will now receive a customized Welcome email when signing up to your list.

 

Comments

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Andy Smith

Will this actually wait a full day before sending the autoresponse? I am looking for something much more real-time.

November 30, 2010 01:53 PM
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Carter Gilchrist
Unbounce

Hey Andy - At this point I don't think MailChimp offers instant autoresponders, but it sounds like it's on their radar. You can see a bit more conversation about it here and here. If I hear anything different from them I will update this thread.

Cheers,
Carter

November 30, 2010 02:20 PM
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Andy Smith

cool -- in the meantime, if speed is of the essence, would you suggest going for the Mailchimp double-opt-in option route? Would that allow for an instant custom message after confirmation?

November 30, 2010 02:26 PM
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Carter Gilchrist
Unbounce

Well as long as you aren't looking to segment the instant response - you can always edit the Final "Welcome" Email which will be sent instantly (regardless of double-opt-in). If you don't do the double-opt-in, and wish to segment and trigger auto-responders later, be sure to capture the UBDATE value (Unbounce Signup Date) in your list.

To edit the Final "Welcome" Email, go to the Lists tab, choose the "Forms" link under your list, and then choose "Final Welcome Email" from the dropdown menu. Hope that helps!

November 30, 2010 02:37 PM
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Jeff Tippett

Thanks for the posts, guys. Was helpful. Just linked Unbounced leads to MailChimp. Working beautifully!

December 14, 2010 11:25 AM
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Autzi HOC

It was simple enough to link to MailChimp once I created an API key in MailChimp.

January 03, 2011 03:04 PM
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Cooper Marcus

It'd be nice if Unbounce could build-in this feature - just a simple "Send an email to a respondent" feature that sends an email to someone that submits an email address via a landing page form. I'd suggest you include this feature only on paid accounts - I'd pay for it!

February 02, 2011 02:34 PM
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Carter Gilchrist
Unbounce

Hey Cooper - Interesting idea and something we'll definitely consider. Thanks!

February 02, 2011 03:20 PM
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Chad Raney

I too am looking for a Real Time Auto-responder that will email 3 PDF files immediately and then send out timed follow up autoresponses. Any chance this is going to happen?

February 04, 2011 09:58 PM
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Chad Raney

Or do you integrate with iContact? 

February 04, 2011 09:58 PM
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Carter Gilchrist
Unbounce

Hey Chad -- iContact is on our list of email services that we're hoping to integrate with as soon as possible. No clear deadline yet, but knowing that people want it helps us prioritize. Go add your vote to it over here - we've just started populating that list, so there are a ton more to come.

February 05, 2011 12:37 AM
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Adam Riggs-Zeigen

Haven't completed the testing yet but you can change the MailChimp setting to 0 days after Unbounce signup date.  According to their interface it will send the same day, though I don't know how instantaneous it is.

February 14, 2011 10:41 PM
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Carter Gilchrist
Unbounce

Ahh great tip Adam - I'll update this article when I have a chance to test it myself. Thanks!

February 15, 2011 01:27 PM
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Pedro Macedo

You may also use the apropriate form (sign-up thank you page / Final welcome email) to customize has intended...

April 26, 2011 06:26 AM
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Elias Arjan

HI,

I imagine that many of us want to send a PDF immediately as an opt-in to our lists. I was counting on unbounce to be the support system to do this. The option to integrate leads to an outside service is great but I could just build a webpage and collect them and export easily enough.

It was requested above in early 2011 to add a- 

"Send an email to a respondent" feature that sends an email to someone that submits an email address via a landing page form. I'd suggest you include this feature only on paid accounts - I'd pay for it!

I would like to add that I would not pay for Unbounce nor recommend it to my clients until you include this feature. This is a great system, but I'd say this is a major missing element. Thanks for your consideration.

-Elias

January 19, 2012 11:11 AM
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Carter Gilchrist
Unbounce

Hey Elias, I'll address a couple of your points separately:

1) Sending a customer a PDF immediately: I'm not sure if you're aware or not, but we do have a feature that allows you to upload any file (PDF included) and link to it from the confirmation dialog that pops up after a user submits a form. This file i served up securely, so the user can't share the link with anyone, it's reserved only for them (and has an expiration time limit.) I know it's not exactly the solution you're looking for (having the link sent in an email) but this way you're sure the user will receive it, there's not change of the email being blocked as spam. Check out this support article to see how it works...

2) The ability to send a basic email to a new lead as a core Unbounce feature: Incorporating this as a core feature in Unbounce is something that we've considered, but it's not quite as simple as it sounds. The reason companies like MailChimp are so successful is because they are dedicated to jumping through all the hoops out there to make sure you have high deliverability rates. It's hard work maintaining mail servers that successfully deliver mail to such a variety of email accounts. At this point, we've decided to stay focused on building a great landing page tool and let the other companies focus on delivering email. This isn't to say we might not leverage a partner a bit further in the future and still incorporate basic email responders as a core feature, but that might be a little ways down the line.

Thanks for the feedback though, I hope the PDF download option helps solve some of your pain and gives you a reason to use our service.

Cheers,
Carter

January 19, 2012 11:26 AM
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Elias Arjan

Carter,

Thanks for your prompt reply (and from a real person good support team)!

1) I figured there had to be something. This is great, however the only drawback is the email/info could be fake and we still give them the download, but I'll use it since it appears to be the easiest option.

2) This explains it. As a consultant I always guide my clients to focus on what they do best and outsource the rest. Sometimes we not be aware of the little technical requirements to make something happen in the new online universe. Thanks for the clarity.

Best Regards,

Elias Arjan

Inovizion Consulting

www.inovizion.com 

January 19, 2012 01:42 PM
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Carter Gilchrist
Unbounce

Hey Elias, happy to have provided you with some answers! It's a good point you make about not verifying the validity of the email address and info before providing a link to the file. We'll keep that in mind when we do any improvements to this whole feature. Thanks again for your feedback!

Carter

January 19, 2012 02:25 PM
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Rasool Rayani

Hello Unbounce. I have created several variants of my page. Is there a way to configure unique auto-responders for each variant via mailchimp?

February 16, 2013 01:30 PM
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Jacquelyn Ma
Unbounce

Hi Rasool - since page integrations like MailChimp are configured to execute with the same settings on all variants of a page, it is not actually possible to have the different variants trigger different auto-responders directly from the settings in Unbounce. What you can potentially do is add an additional filter in MailChimp so that the 'page_variant' value is passed through to Mailchimp, and set to trigger different auto-responders. 

 

Another way for configure this setup would actually be to separate the variants out to different landing pages. Once they are individual landing pages with their own integration settings, they can be set to use different auto-responders from your MailChimp account. The downfall here of course would be that you would no longer be testing the variants against one another in an actual AB test - you would be manually comparing the stats from each page. 

February 18, 2013 01:56 PM
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Robert Meza

Hello Unbounce,

We are creating an autoresponder for a free trial offer landing page. We would like the autoresponder to send a code that people can use to access the free trial. The code must be unique to the user.

Is that possible to do?

Thanks,

Robert 

February 20, 2013 01:59 AM
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AKA Publishing

Hi, 
I want to integrate with Mail Chimp, but I need a way to segment our responses immediately. My landing page asks a question with answers  A,B or C. 

I want to put people into different mail chimp lists [A,B, C]  according to which answer they pick, and to have a different autoresponse [A,B or C] matched to each group. 

Is that possible? Grateful for any advice.

April 03, 2013 10:27 PM
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Ernie Pallares

Everyone, mailchimp is really bad! Have been having issues with autoresponders and notifications of new subscribers. Highly suggest you switch to aweber. More expensive but at least are dependable.

August 16, 2013 03:33 PM
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Jacquelyn Ma
Unbounce

@Robert - I recommend digging into this with the MailChimp team because a set up like this would require MailChimp be able to create dynamic codes for their autoresponders,

@AKA publishing - your best bet there is to field map the different responses over to MailChimp (rather than use groups). Once you have that data in MailChimp, you should be able to segment your responses based on that field. However, I would recommend getting in touch with MailChimp to see how you can segment users based on custom field values.

@Ernie - It's too bad to hear that your experience with MailChimp wasn't great Ernie. A lot of our customers really like working with MailChimp so I'd be curious to know more about the issues you experienced. If you have a minute, I'd appreciate if you could email us more about what happened to support@unbounce.com.

August 20, 2013 10:28 AM
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Brad Cooper

I tried MailChimp with my Unbounce forms a while back, but gave up because of the horrible way they handled autoresponders (which are not immediate) and the dreaded welcome email.  I thought I'd give it a try again and am so far regretting that.  I am forced to choose the welcome emial or a double-opt in when I set it up in Unbounce.  I turned off the welcome email in MailChimp, but it still sends and I cannot find a way to turn it off.  ugh, it even send out things like the rapleaf data to my new subscribers... nice.  Help please?  thanks!

August 27, 2013 08:03 PM
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Jacquelyn Ma
Unbounce

Hey @Brad - I'm so sorry it's been a frustrating process with this set up. You are right though, right now even if you turn off the Welcome email from your MailChimp account, the integration between your Unbounce page and MailChimp account will mean that you new subscribers still get an email, whether it be the Welcome Email or Confirmation Email because it's actually a requirement in MailChimp's API (which we use.) Since our integration uses the MailChimp API, another option would be if you were to create your own integration using our webhook functionality, but this would mean some development from your end. If this is a possibility, please feel free to review how our webhook works here.

However these emails definitely shouldn't be sending Rapleaf data to your subscribers since that's for your lead data (or lead email notifications) only. Brad, can you send us the page you noticed this issue with to support@unbounce.com so we can dig into it some more from our end?

August 28, 2013 08:56 AM
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Ryan Engley
Unbounce

@Brad - quick follow up to Jacquelyn's comments. I know what you mean about the auto-responder delay so here at Unbounce, we use the Welcome email as an immediate auto-responder of sorts. You can customize it the same way you'd customize any other message, it just includes the subscriber details at the end. In MailChimp's knowledge base, I tracked down this article that explains how to customize the final welcome email. It's specifically about adding a final to the welcome email but the premise is the same.

Hope that helps but yes, there are definitely lots of other ESPs available if you can't get MailChimp to do what you need.

August 28, 2013 10:49 AM
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Brad Cooper

Thank you, both.  Yes, the final welcome is available as an auto-responder, but it's not as easy to use email templates for that one, it seems.

Mainly, just want to turn them all off, which I can do in the MailChimp (MC) interface, but it sounds like your API setting overrides this and/or is not a editable field in the UI.  If I can stop them in the MC interface, not sure why MC won't allow stopping them in your API. I'd have to turn off the integration, and manually load new subscribers (or figure out the webhook).  I like MC's email design interface, but yeah, this area is not handled well.  Constant Contact is the same, I believe, in that they force you to send an automated welcome email and their "auto-responders" are delayed even longer. 

August 28, 2013 11:05 AM
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Ryan Engley
Unbounce

Yeah, I hear you Brad. Unfortunately it's just a requirement of their API - so virtually any service that sends leads into MailChimp has to trigger either the welcome email or the auto-responder. The only way I know of to get around this is to actually embed a MailChimp form instead.

August 28, 2013 11:35 AM
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Brad Cooper

Hi again Ryan.  OK, MailChimp says that this is not a requirement of their API, so perhaps a conversation with someone there is in order?   Here's how they responded,

"When an integration such as Unbounce is making an API call to our system to subscriber a new subscriber, they would have the option to pass the following 2 parameters: double_optin & send_welcome.  If the double_optin parameter in their API call is set to false, no confirmation email will be sent to the new subscriber. There's also another parameter called send_welcome which if set to false(or is excluded from the API call altogether it will default to false if double_optin is set to false) will prevent a final welcome email from being sent out.  However, if double_optin is set to false but send_welcome is set to true in their API call, the final welcome email will still send out to new subscribers despite it being disabled in the list's settings(as the API call will override that).

I wanted to share a page from our API Documents that goes over the listSubscribe() API call and the parameters that can be set so you also have a reference page for the things that were just discussed: http://apidocs.mailchimp.com/api/1.3/listsubscribe.func.php.

With all that being said, we do give integrations developers using our API the option to disable the confirmation email and the final welcome email, it's just totally dependent on the developer to include the necessary parameters in the API call to get the desired result. Reaching out to Unbounce to see what the possibility may be to disable that Final Welcome Email and possibly alter the way the integration makes the API call would be the best course of action at this point."

So, with this integration, seems like the (relatively) simple solution might be:  instead of presenting radio button options to users on double-opt-in vs. welcome email, Unbounce could make these options check boxes, with the default having both of these options UNCHECKED.  If they remain unchecked, Unbounce would simply leave these two parameters in their default FALSE state?

Wonder why this seems more straightforward than it sounds?  Is this something they only recently made available? 

Thank you!

August 29, 2013 05:49 AM
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Ryan Engley
Unbounce

Hey Brad - that's news to us and thanks for posting the reply here. I'll get this info over to our integrations team.

August 29, 2013 09:23 AM
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Leah Latini

I am dealing with the same issue! Please let me know when it is figured out. Thank you for being so proactive on this ;)

August 29, 2013 09:04 PM
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Denys Nagel

Hi,

@ryan: Any news on that? We really need that feature asap!

September 12, 2013 09:03 AM
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Ryan Engley
Unbounce

Hey Denys - our devs are focused on a couple other issues so for now, this particular one isn't getting any dev love. In the mean time, you could replace your Unbounce form with a MailChimp one and then use our conversion tracking script to track conversions. It's a bit of a workaround but it would let you do what you need ASAP. If you want to give us a shout, we can walk you through setting that up.

September 12, 2013 09:59 AM
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Jim Berlin

I am having the opposite problem. I want the mail chimp final welcome email, but it will not send it out. I have selected the "welcome email radio button" and when I submit the unbounce form it sends all data to mail chimp but there is no welcome email sent. I have "final welcome email" turned on in mail chimp on the welcome form I edited. From what I read there is no delay for the welcome email. I am at a loss to make this work. Any suggestions?  Anybody else experience this?

December 20, 2013 12:47 PM
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Johnny Opao
Unbounce

Hi Jim! Did you remove yourself from as a 'subscriber' from your mailchimp list before you submitted yourself as a lead? If your already on the list it won't re-trigger the Final Welcome Email. It's reserved by default to send to new subscribers.

December 20, 2013 01:40 PM
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Jim Berlin

Great point but Yes I tried adding leads with different emails and other info. I know it only does it first time. I cannot trigger the email for any new lead.

December 20, 2013 07:41 PM
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Johnny Opao
Unbounce

Hi Jim - Thanks for following up. I'm actually addressing the issue now through your open support ticket. Lookout for my reply!

December 23, 2013 11:21 AM
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Eduardo Corona

"Example: After downloading two of your ebooks Fred now belongs to two groups in the “I Love Chimps Newsletter” list. 1 week later, he receives an email with a 25% discount on your ecourse." Do you have any article explaining this?

What happens when Fred downloads both ebooks? Doesn't this override the first MC fields that were added? So, if there was a series of autoresponder running for ebook A, this will prevent them from keep sending right? Instead, Autoresponders for ebook B will be triggered. Is there a way to keep both autoresponder series? Tx!

January 13, 2014 08:46 PM
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Johnny Opao
Unbounce

Hey Eduardo - If you have two pages setup for two different ebooks, then whatever page they fill in last will override the previous MC fields. This usually isn't an issue if they are the same person, as most of the fields (such as name and contact info) are usually the same. If you wish to keep them separate you can just create a new field on mailchimp to keep these values independent.

As for auto-responders: If one auto-responder is triggered then it will act independently of the other auto-responder. So if eBook A is triggered, then sometime later eBook B, they will effectively get emails from both responder series. 

However this introduces an issue: Once the user signs up for the first time on one of the two pages, they then become a Subscriber on your MC list. So when they continue to sign up on the second page, the auto-responder won't trigger as they're no longer a new Subscriber. This can make things a bit complex and complicated. If you would like some tips or advice on how to get this type of setup working let me know and i'll provide some helpful guidance.

January 14, 2014 05:54 PM
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Victor Vulovic

Hey Unbounce team,

Can you please reverse the order for how this feedback shows up? Relevant and current responses appear all the way at the bottom of the page. I'm not as interested in what solutions worked in 2010 as opposed to now. Thanks!

January 14, 2014 10:11 PM
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Johnny Opao
Unbounce

Hi Victor - Thanks for the feedback! Unfortunately the comments are fixed from oldest to newest. However, we are looking at solutions to further improve the usability of our knowledge base. If we do migrate to a new comments system we'll be sure to keep your feedback mind.

January 15, 2014 01:58 PM
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Travis Choma

Just wanted to confirm that @brad is indeed correct. Because of this oversight, I had to disable mail chimp integration and do it via webhook integration instead. Once I got the web hook from unbounced I called mail chimps api with double_optin: false AND send_welcome: false which turns off these default mails. Once that's in place I was free to set up my own custom autoresponder on mail chimp. Brad's suggestion is a good one, re making these options check boxes instead of radio buttons, as it allows for greater customization and better reflects the options as they were intended to be used in the mailchimp api. It's a shame that this very simple change has languished on here for years, and that customers are forced to use webhooks to work around it. Please consider prioritizing this bug. Thanks and regards. 

March 17, 2014 02:25 PM